Buying a property is only the first step on the road to successful wealth accumulation. While many investors focus intensively on the purchase and financing, the exit - i.e. the sale - is often neglected. However, a clever sales strategy can make the decisive difference between a good and an outstanding return.
In this article, we show you effective exit strategies and explain when and how selling your property is really worthwhile without unnecessarily giving away tax or wasting potential.
A property is not a short-term speculative object, but a long-term investment. Nevertheless, there are strategically prudent moments to sell. For example, when market conditions change, personal goals come within reach or your portfolio needs a realignment.
The best time to sell is usually after the speculation period of ten years has expired. From this point onwards, you can pocket the entire profit tax-free.
You bought an apartment for 200,000 euros in 2015. Today, the market value is 300,000 euros.
❌ Sale before the end of the speculation period: The profit of 100,000 euros is fully subject to tax.
✅ Sale after the ten years: The entire profit remains tax-free and, depending on your personal tax rate, you can easily save tens of thousands of euros.
Remember: Holding a property "just out of habit" is not a strategy. Check regularly whether your property still fits in with your goals.
You want to free up capital but don't want to sell everything right away? No problem - here are two clever alternatives:
You only sell a share of your property (e.g. to family offices or via digital platforms). This way, you retain a stake but have fresh capital available for new investments.
If the value of your property has increased, you can release capital from the bank - e.g. by remortgaging. This allows you to generate new leverage without having to sell. The additional liquidity can be used for further investments.
Both options give you more flexibility to take on new investments while retaining the long-term benefits of your property.
Download the free and exclusive report now and find out how you can put more of your hard-earned money in your own pocket
A successful sale begins long before the actual sale. Those who are prepared achieve better results.
A structured process not only brings you more prospective buyers, but often also a better price.
A real estate sale is not just the disposal of a property, but can be an important lever for your wealth accumulation or your withdrawal phase.
ℹ️ Pro tip: Plan your exit when you buy!
The best investors not only think about how they acquire real estate, but also when and how they will sell it. With a well thought-out exit strategy, you can maximize the return on your investment and optimize your assets in the long term.
In your inbox every Thursday: strategies of successful real estate investors, concrete market analyses and step-by-step instructions for your financial breakthrough.
Freundeskreis Gruppe
Schwarzwaldstraße 32
77933 Lahr
